Last week, Netflix revealed it added 6 million new users from April to June, many of whom were former borrowers. Here, paid sharing was a May rollout and it was an instant success - from the standpoint of subscriber additions, at least. In early 2023, it was expanded to Canada, New Zealand, Portugal and Spain. The company first tested the policy in 2022 in Chile, Costa Rica, Peru, Argentina, the Dominican Republic, El Salvador, Guatemala, and Honduras. Netflix’s password-sharing crackdown did not begin in the U.S. When HBO Max began removing and writing off programming, others (including Netflix and Disney+) dove in.Īnd now, Disney, Max, Wall Street, and everyone else in this industry of parity have a front-row seat to Netflix’s “paid sharing” rollout. Then there was the great war of the spending sprees, which soon gave way to the inclusion of advertising and the emergence of FAST (free, ad-supported television), and most recently, desperate cost-cutting. Every service you subscribe to today followed Netflix into the business and most began with the same subscription-only model. Streaming has very much become a game of follow-the-leader. Disney+ is still seeking profitability, Max recently turned a surprise profit. Disney+ and HBO Max were the frontunners, in that order. Last month, IndieWire surveyed a cross-section of experts on which streaming service would be the next to come down hard on password sharing. So will the reported Hotstar enforcement also come here? Disney+ reps did not respond to our inquiries. Those numbers look familiar? Yeah, it’s basically the same policy vs. In the U.S., Disney+ allows for simultaneous streaming across four devices, though in practice, one account can actually be logged in on 10 different devices, and you can download content to all 10. Implications, however, could be much larger - maybe Russet. Reuters reported that only 5 percent of premium subscribers logged in from more than four devices, so we’re talking small potatoes like, not even fingerlings. Most Network TV Viewers Say They’ll Watch Reruns During Strikes - Study
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